Exclusive: Stella McCartney Will Be Attending COP28
As luxury brands prepare to take a place around the table at COP28 in Dubai this month, Stella seems keen for the fashion world to step up and take responsibility for its role in the climate crisis.
The British designer will be attending the United Nations Climate Change Conference, unveiling Stella’s Sustainable Market: Innovating Tomorrow’s Solutions exhibit (located near the Slovenia Pavilion), which will be open throughout the two-week event.
Opening mindsets is exactly what Stella’s Spring/Summer 2024 collection (which showed in Paris in October) was designed to do. Ninety five per cent of the ready-to-wear looks are crafted from responsible materials – it’s Stella’s most conscious collection to date – and it was presented around an immersive concept named Stella’s Sustainable Market.
After customers, press and buyers perused the stalls (which included stands from Keel Labs, who developed Kelsun, a seaweed-based yarn making it’s first appearance on a luxury catwalk; and high quality deadstock sourcing platform Nona Source) the market opened to the general public. When climate anxiety is at an all-time high, sharing innovations in such a experiential environment could be key to further sustainable successes.
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